# The Tanning of America by Steve Stoute

> Every podcast that mentioned The Tanning of America, what was said, and on which episode. Compiled by Podshelf from episode transcripts.

- Book page: https://podshelf.io/books/9781592404810
- ISBN-13: 9781592404810
- First published: 2011
- Publisher: Penguin
- Topics: Marketing, sales & advertising
- Mentioned 1 time across 1 podcast, 0 top picks
- 1 mention of those is the author talking about their own book

A former record executive and highly sought brand consultant traces the rise of hip-hop culture from a niche genre to the mainstream, revealing how hip-hop has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for effective marketing campaigns. 40,000 first printing.

## Where it was mentioned

### [The a16z Show](https://podshelf.io/podcasts/the-a16z-show): 1 mention

- 2026-09-20, [Nas, Grandmaster Caz, Steve Stoute & Ben Horowitz on Paying Hip-Hop’s Pioneers Their Due](https://podshelf.io/podcasts/the-a16z-show/episodes/ep_wabyjg86l7pmr3vd): neutral, from the author
  > “By the way, that's exactly why I wrote the tanning of America. It was specifically so that all of the things that hip hop created.”